Rituals

Rituals Slow Down

Objective

We were tasked by the Rituals team to educate readers about the brand’s philosophy of inspiring people to slow down and take a step back from their busy lives. Secondary to this was increasing brand awareness in the UK. 

What we did

What we achieved

Over the course of one day, we ran six sessions and hosted 150 guests at One Belgravia. The Emerald Street partnership email produced an amazing CTR of 11.9%, well above our benchmark of 3-5%. The promotional slot generated a CTR of 1.07%, again above our target of 0.7-1%. This included an advertorial in Stylist to further promote the campaign.