Nissan

Nissan Moments of Envy

Objective

The Nissan Juke Envy is facing increasing competition within its class, so Nissan decided to restage The Juke Envy. They came to us to build excitement and recognition among their core audience. 

What we did

What we achieved

The Envy Suite was a phenomenal success, with 70% of people able to recall Nissan’s presence when interviewed afterwards. Brand perception also increased significantly, with 61% associating Nissan with quality and 57% recognising them as a market leader. Our Juke Sessions videos achieved 1,339,758 views (against a KPI of one million), while the Stylist Live videos also outperformed their KPI by 101%. As a result, Nissan booked a second phase of the campaign.