M&S Summer Series
In order to bring the M&S summer campaign message to life, we wanted to transport people to the Mediterranean through an immersive experience with the M&S Spirit of Summer range. This would increase perceptions of M&S as modern, relevant and a food pioneer, and deliver an inspiring and unique experience.
What we did
We created a clear strategy – to plan, market and run four Mediterranean cinema screenings across the UK. Alongside this, we used our digital platforms to support the campaign, driving awareness of the screenings and the new M&S summer range.
Wes Anderson’s comedy The Life Aquatic… kicked things off in London followed by Captain Corelli’s Mandolin . We moved to Birmingham for a screening of the sing-along classic Mamma Mia , then on to Liverpool for vintage romance with Audrey Hepburn in Roman Holiday.