M&S

M&S Summer Series

Objective

In order to bring the M&S summer campaign message to life, we wanted to transport people to the Mediterranean through an immersive experience with the M&S Spirit of Summer range. This would increase perceptions of M&S as modern, relevant and a food pioneer, and deliver an inspiring and unique experience. 

What we did

What we achieved

The events saw 700 attendees across four screenings. Social posts proved most effective in driving a high CTR to the EventBrite page. Post-campaign research showed the response to the M&S food on offer was overwhelmingly positive, and 3 in 5 attendees will visit M&S to find out more, buy the range, and tell family and friends about the Spirit of Summer.