Meantime Brewing Company challenged us to increase take-up of their beer from pub landlords, as well as raise awareness and drive sales to consumers.

What we did

As our audience are predominantly socialites who love all things beer-related, this partnership was a perfect match for Meantime’s expert knowledge of craft beer. The campaign was a huge success, achieving a reach of over 6,700,000 over the eight-week promotion, with a huge amount of readers keen to engage by voting. Meantime were so delighted with the results of the campaign that we renewed the partnership for three years.