To highlight the product portfolio of M&S, positioning it as THE place to shop for Christmas, delivering both scale and engagement. Drive included both in-store footfall and online traffic, with the overarching aim of encouraging customers to spend.

What we did

Our original interactive game attracted 100% more entries than our monthly competition average. Figures across all of our digital activity flew over our benchmark numbers, putting M&S in the forefront of readers’ minds when it comes to creating the perfect Christmas.