Magnum

Magnum Be More Daring

Objective

Magnum tasked us with bringing to life the Magnum ‘daring’ attitude, helping them towards being able to reposition Magnum as more of a lifestyle brand. 

What we did

What we achieved

All KPIs for the online campaign were met and we surpassed our unique user target by over 18,000 users. The average dwell time on the advertorial pages was 2.01 (our benchmark is 1.30), which highlights how engaging the content was. Nearly four million impressions were served on social media, with 23,863 clicks produced and 7,058 engagements generated. Overall, this campaign was fantastically successful at communicating our ‘Be More Daring’ message to Magnum’s target audience.