Lynx 48 hours to

Objective

Lynx wanted to increase awareness of Lynx Anti-Perspirant and promote the product’s USP of giving 48 hours of protection. Lynx wanted music to be a key focus to attract an older audience of 21-35 year old men across a three-month period.

What we did

This campaign exceeded expectations on all fronts, with most gigs selling out within the first five minutes of going live to the relevant audience Lynx were targeting. The videos attracted an incredible number of views, so that even the readers who didn’t get the opportunity to attend the gigs could become fully engaged in the messaging. This was illustrated by strong reactions on the social media pages of both ShortList and Lynx.