L’Oreal Elnett

Objective

To position L’Oréal Elnett hairspray as the essential styling product for the party season, and ultimately drive sales across our reader demographic.

What we did

Taking a simple dilemma readers find themselves in – how to do something impressive and different with their own hair during the party season – and giving them solutions, this editorially led, cross-platform campaign easily exceeded benchmark figures in multiple areas.