Galaxy

Galaxy Reclaim Your Lunchbreak

Objective

Galaxy wanted to help the nation reclaim the moments they should be enjoying. With two-thirds of the UK workforce guilty of not taking their lunch hour, this presented an opportunity to encourage people to break the trend, embrace the positive things in life and offer much-craved indulgence in the middle of their day.

What we did

What we achieved

Video views over-achieved our target by 118%. A particular success was the ‘Which Galaxy flavour fits your personality?’ quiz, which received over 10,000 views and 4,603 entries. All elements surpassed benchmark CTRs/VTRs, highlighting how strong, editorially led creative resonates with our audience.