Figleaves

Figleaves

Objective

Tasked with raising awareness of Figleaves when purchasing underwear, lingerie and swimwear, we created a campaign centred around the theme of dating, integrating the Figleaves brand naturally within the content.

What we did

What we achieved

The posts received the highest number of engagements on social media ever seen on a Stylist campaign. All three videos received over one million views and delivery was 149% against KPI. The majority of views took place on Facebook, where the average View-Through Rate was 63.26% (well above our benchmark VTR of 40-50%).