Clarins wanted us to work with the theme of self-improvement and needed a full 12 months of engagement. This was a challenging brief – we needed to take an established beauty brand out of its niche as a straightforward utility and develop a deeper, more emotional connection between Clarins and our readers.

What we did 

By successfully linking the brand to the current self-improvement trend and focusing on inspiring, empowering content, pitched at just the right level – neither patronising nor alienating – we achieved one of our highest-rating pieces of integrated partnership content.