Chambord

Winners of the UK Sponsorship Awards 2017 for Best Sponsorship in Print and Radio

Objective

Chambord challenged us to associate their drinks brand with France in order to substantially increase awareness among their core 25-34 year-old audience.

What we did

What we achieved 

Readers were totally engaged with the idea from the start. The feedback on Audrey’s column was incredibly positive and the experience in France, amplified digitally, was one of the most memorable and original we’d ever undertaken. The client was fully integrated with all Stylist platforms, and running the event enabled us to pull Chambord into the very heart of our content without seeming forced or invasive.